In India, a multitude of service providers have entered the video streaming arena, offering both live and on-demand content via OTT platforms, leveraging the power of commercial internet. This revolution has granted users the ability to enjoy content on their mobile devices, a departure from the conventional means of consumption, limited to the expansive TV screens and traditional broadcast mediums such as Cable TV, DTH, IPTV, and more.
This paradigm shift has given rise to significant concerns, creating a double-edged sword of challenges. On one side, telecom operators are grappling with network congestion issues resulting from the surge in data traffic. On the other, traditional content distributors in the form of cable TV providers and DTH services face the daunting prospect of their business models being eroded by this relentless digital onslaught.
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