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Decoding the Duel: Navigating the Google App Store Controversy in India’s Startup Ecosystem

To gain the needed leverage, Indian startups should pivot to a government-backed alternative app store, a succinct strategy beyond the limited legal avenues

Parag Kar by Parag Kar
4 Mar, 2024 - Updated On 12 Nov, 2024
in App Market Dynamics
Reading Time: 6 mins read
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Introduction: “Unveiling the Controversy: Google’s App Store Dilemma”

Recent reports have underscored a notable event in the digital marketplace: Google’s removal of several applications from its app store for non-compliance with its billing protocols. This action has ignited considerable alarm among Indian app developers, spurring demands for governmental intervention to revert these delistings. Given the concurrent probes by the Competition Commission of India (CCI) and assorted legal proceedings across High Courts and the Supreme Court, it’s intriguing why Google chose this moment for enforcement. This article intends to dissect this intricate matter, prioritizing clarity and eschewing legal jargon to enhance reader understanding.

Background: “Navigating the Digital Giants: Android’s Stance in India”

Undoubtedly, Google’s hegemony in the mobile ecosystem is pronounced, with Apple’s iOS and Google’s Android as key contenders. Android’s significance for Indian developers is amplified by its broader market reach compared to the more niche iOS. This relevance intensifies concerns regarding Google’s market leverage in India, more so following a CCI-initiated investigation and order dated 20th Oct 2022 & 25th Oct 2022 resulting in Google’s fine (Rs 1337 & 936 Cr) and subsequent directives for equitable platform utilization. These events, along with specific CCI orders (clause by clause) especially pertinent to bolstering Indian startups against alleged market misconduct, and options before Google on execution were elaborated in my prior note dated July 25, 2023.

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Tags: Alternative App StoreAndroid MarketApp Store FeesApp Store RegulationCCI InvestigationCompetition LawDigital EconomyGoogle Billing ControversyGoogle Play StoreGovernment PolicyIndian Startups
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