India has always been a mobile-first internet market. For millions, particularly in the affordable segment, the internet experience began not on a laptop, but on a mobile phone — a device that is significantly cheaper, requires minimal software investment, and is more personalized and user-friendly. Mobile phones also perform well in low-bandwidth environments and serve as a unified platform for both communication and entertainment.
This inherent demand has made India the fastest-growing mobile internet market in the world, offering the cheapest mobile data globally. Today, mobile connectivity underpins every aspect of life in India — from entertainment and education to banking and digital governance — enabling seamless access to applications and services across socio-economic segments.
