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Analyzing Tariff Sustainability in India’s Telecom Sector: A Deep Dive into Rural and Urban Consumer Expenditures

Many rural and some urban consumers may find tariff hikes challenging, whereas Vodafone Idea is somewhat cushioned, benefiting from its focus on affluent circles

Parag Kar by Parag Kar
9 Apr, 2024 - Updated On 6 Oct, 2024
in Mobile Business Strategy
Reading Time: 9 mins read
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Over recent years, the Indian telecom industry has witnessed diminishing competitiveness, a concern exacerbated by escalating license fees, the Supreme Court’s verdict on Adjusted Gross Revenue (AGR), and the substantial financial obligations from spectrum auction fees. Such pressures have compounded the industry’s challenges, leading certain operators to propose tariff increases. Given that Indian telecom services rank among the world’s most affordable, operators like Vodafone Idea find themselves in precarious positions, necessitating additional equity to stay afloat.

This comprehensive analysis endeavors to evaluate the potential repercussions of tariff hikes on individual telecom operators, scrutinizing their revenue allocations across diverse regional markets characterized by varied income levels across rural and urban demographics. Despite TRAI releasing Gross Revenue (GR) and Adjusted Gross Revenue (ApGR) data segmented by circle, the differentiation between rural and urban revenues remains unexplored. This distinction is vital, considering the disparate income brackets within these segments.

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Tags: Bharti AirtelConsumer SpendingIncome DistributionNSSO DataReliance JioRural vs UrbanTariff HikesTelecom EconomicsTelecom Market StrategyTelecom RevenueVodafone Idea
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