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D2M in India: Key Challenges & Way Forward

Given the complexities, should we proceed with the pilot or await a more mature, seamless technology for adoption and implementation?

Parag Kar by Parag Kar
21 Jan, 2024 - Updated On 11 Nov, 2024
in Broadcasting Technology
Reading Time: 11 mins read
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On January 16, 2024, headlines rippled with the Government of India’s (GOI) bold initiative to harness Prasar Bharti’s existing infrastructure for a groundbreaking trial of D2M (Direct-to-Mobile) technology in 19 Indian cities. This ambitious pilot marks a strategic endeavour to integrate advanced broadcasting capabilities directly with mobile devices. Spearheading this innovative leap, Apurva Chandra, Secretary of the Ministry of Information & Broadcasting, candidly addressed the inherent challenges: “Initiating this pilot is merely the first stride in a journey laden with complexities. Although the technological framework exists, its successful adoption hinges on the integration of specific chips or attachments within devices. This pilot phase is crucial to evaluate and refine this integration process.” This article aims to dissect these intricacies with lucidity and transparency, ensuring that the expectations of every stakeholder are meticulously aligned with the tangible realities on the ground. In doing so, it seeks to guarantee that the resources and funds dedicated to this pioneering project are utilized with maximum efficacy and precision.

Navigating the Uncharted Terrain of Hybrid Network Architecture

The implementation of D2M (Direct-to-Mobile) technology necessitates a pioneering hybrid network architecture, intertwining Doordarshan’s robust high-power transmitters with an intricate network of low-power counterparts to ensure signal penetration into mobile devices with both efficiency and reliability.

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Tags: Antenna ChallengesATSC 3.0D2M TechnologyHybrid Network ArchitectureIndiaLow-Power TowersMobile Device IntegrationNetwork DeploymentSpectrum Efficiency
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